I've seen these sneakers for few times and I just can't help myself not to drooling over it.
It's a genius choice of color, it's bold, and yup it's neon! It's designed by Nike featuring with NYLON magazine ;)
Now you get why it can be so hot, right? It's NYLON, every little thing from them are genius and fashion-forward. I wish wish wish I can work for NYLON magazine someday :)